Since day one, we have supported Asian elephant conservation projects with our charity partner Elephant Family and their enduring and pioneering work promoting the peaceful coexistence of humans and wildlife. 

The root cause of the human-elephant conflict in India, and the subsequent decline in elephant numbers, is human settlements in migratory elephant paths or ‘corridors’. Our donations to Elephant Family have now exceeded £50,000 which has helped manage this conflict and promote coexistence.