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Where Luxury Meets Sustainability: Diving into the World of Men’s Sustainable Swimwear

Sustainability matters. But when it comes to poolside style, it's a whole new ball game: enter our men’s sustainable swimwear.

Step into a world where sustainability meets style with every fibre. At Love Brand, we don't just walk the talk; we swim the swim! Our logo, two majestic elephants forming a heart, encapsulates our unwavering dedication to the planet. But it's not just a logo—it's a promise, exemplified in our men’s sustainable swimwear.

From the moment we handpick eco-friendly materials to the intricacies of printing, sustainability is woven into every stitch. Our swimming trunks aren't just made from any material—they're crafted from recycled plastic, transforming what was once bound for landfill into luxury resort wear.

While skinny dipping might be the most sustainable way to swim, Love Brand is a close second! Say goodbye to the days of sacrificing style for eco-consciousness. Our swim shorts are the epitome of chic, ensuring you make waves for all the right reasons…

Love Brand men’s sustainable swimwear
Male model wearing patterned swim shorts
Model wearing Love Brand men’s sustainable swimwear

"Skinny dipping is the most sustainable choice, Love Brand is a close second!"

men’s sustainable swimwear on store rack

Can swimwear be eco-friendly?

Absolutely, swimwear can be eco-friendly! Meet our Staniel swim shorts—each meticulously crafted from the rebirth of approximately 15 recycled bottles (500ml). So far our swim shorts have replaced 40,000 metres of virgin polyester or nylon with recycled polyester. So far we have used eight tonnes of recycled single use plastic.

Nylon and polyester, the usual suspects in swimwear come with a heavy environmental price tag. That’s why we’ve made it our mission to shake up the game with our men’s sustainable swimwear that’s as good for the planet as it is for your wardrobe. 

From the inception of our debut collection, we've embarked on a journey of sustainability which permeates all the way through our company. Every button, tag, label and packaging piece proudly bears the badge of eco-friendliness, crafted from recycled or recyclable and responsibly sourced materials.

palm trees

Why are nylon and polyester bad for the environment?

Nylon and polyester, the usual suspects in swimwear come with a heavy environmental price tag. That’s why we’ve made it our mission to shake up the game with our men’s sustainable swimwear that’s as good for the planet as it is for your wardrobe.

Nylon and virgin polyester are not eco-friendly choices for swimwear. Nylon takes the eco-nightmare crown, releasing nitrous oxide in its production, a greenhouse gas that’s 300 times more potent than carbon dioxide, which lingers in the air for about 114 years before calling it quits. And yet, the wider fashion industry still can't kick the nylon habit. 

Why choose sustainable swimwear?

There’s a world of reasons why sustainable swimwear reigns supreme. Regular swimwear production is a drain on our natural resources that took millions of years to form. 

That’s why we use recycled polyester in our mens swim shorts. By breathing new life into old waste materials, we're not just reducing waste which would otherwise go to landfill, we're also preserving our invaluable natural resources.

Our swimming shorts aren’t just good for the planet, they also have luxurious comfort and high performance. Quick-drying and crafted with meticulous attention to detail, our eco-friendly swim shorts offer a level of softness that rivals traditional materials. So, whether you're relaxing by the pool or catching the next wave, you're not just making a stylish and practical choice, you're making a planet-friendly one too.

two male models wearing Love Brand plain swim shorts

Does our men’s sustainable swimwear last longer?

The short answer, yes! While traditional swimwear is designed for short-lived thrills, leaving a trail of landfill waste in its wake, we're rewriting the playbook. Many brands cut corners, opting for cheap materials and shoddy manufacturing to keep prices low, sacrificing quality and longevity in the process.

At Love Brand, that’s not how we do things. We make quality a priority because we want our stuff to stick around for the long haul. ‘Love Brand for Life’ is a core brand value and we’re proud to design and produce sustainable swimwear and beachwear, which if properly cared for, can last a lifetime and be passed down generations.

men’s sustainable swimwear

What is the most sustainable swimwear fabric?

One of the most sustainable swimwear fabrics is recycled polyester. Recycled polyester, or rPET, has earned a B grade in the Made-By sustainable fabric ranking, positioning it on par with organic cotton as a recognised sustainable fabric. That’s why we’ve opted for recycled polyester for our mens swim shorts, coupled with the fabrics durability, comfort, quick-drying nature and overall high performance.

When it comes to luxury swimwear, using the ultimate sustainable fabrics can be tricky. By its nature swimwear requires the garment to  not hold water, which is more difficult with natural fibres - they’re absorbent and often lose shape when wet.

We’re aware that recycling polyester is only a step in the right direction, not the ultimate solution so we’re constantly on the hunt for even greener fabrics and manufacturing innovations of the future. 

"Step into a world where sustainability meets style with every fibre."

Model wearing Love Brand's mens sustainable swim shorts
Close up of men’s sustainable swimwear
Model wears Love Brand men’s sustainable swimwear

How is recycled polyester made?

Recycled polyester is made by collecting plastics (usually old plastic bottles) and breaking them down ready to be spun into a new polyester fibre.

On the flip side, regular polyester originates from crude oil. Crude oil is turned into plastic fibres which can then be woven into a yarn to make fabric. As you’d expect, this requires a lot of energy, water and chemicals.

This is why all of our swim shorts are crafted from recycled polyester.

Model wears Love Brand mens swim shorts

How do we make our men’s sustainable swimwear?

To make our luxury eco-friendly swim shorts, we begin by using recycled polyester fabric. Using recycled polyester has the advantage of reducing landfill, and also reduces CO2 emissions by 20.7% compared to its counterparts.

Next up is the printing stage. We're fully aware that some garment-making processes can harm our planet. That's why we keep a close eye on industry advancements and collaborate closely with our manufacturers. Currently, we've adopted Nebulization Dyeing for our plain swimming shorts, slashing water usage by 90% without compromising on dyeing quality.

For our patterned swim shorts, we employ sublimation printing, a more eco-friendly approach. This method involves printing the design onto paper with ink, then transferring it onto the fabric using heat, entirely water-free. Plus, all the paper used is recycled, making the entire process a zero-waste endeavour.

Speaking of zero waste, even the off-cuts are put back into production meaning that there’s 100% zero waste on our swim short production.