HOW LINEN COULD HELP SAVE THE PLANET.

As a brand founded on the pillars of family and Earth-consciousness, it is integral for us that our community is offered the best options when shopping. In a time where people are becoming increasingly aware of their purchases and how much ends up in landfill, it is our responsibility to ensure that their pieces can withstand the test of time. This is where linen comes into play.

Throughout history, linen has served many purposes, from being a non-allergenic material used to treat medical wounds, to being one of the most produced fabrics in the world for bedlinens, clothing and more. Linen is made from the flax plant which is a staple plant in Western Europe's production of agriculture. The flax plant does not require much pesticide use which is a benefit over the sowing of cotton and flax requires less chemicals to stimulate growth. All of these factors amount to less pollution in the soil and less harm done to the animals and insects in the fields, and in tern, the larger global ecosystem.

Incredibly, growing flax does not require a mass amount of irrigation, fertilisers or herbicides meaning there is no damage done to the groundwater. The nature of the fibres of the plant create a natural insect-repellant, making it the perfect choice for a summer night.