Introducing ‘Clarity’ | SS26 Resort Wear Collection

Explore our new season prints, colours and styles, inspired by the power of natural materials.

Two men holding a surfboard on a beach with ocean waves and clear sky wearing love brand swim trunks.

Woman in a yellow linen outfit standing on a beach with ocean in the background

'Clarity' | Resort Wear for Men, Women and Kids

Our new SS26 collection ‘Clarity’ has arrived just in time to soak up the summer sun in style. This season is all about celebrating a life well-lived, with pieces designed for holiday adventures and everyday life, wearing beautiful natural fabrics. The new collection brings family together, with summer-ready pieces for everyone and matching sets made for those frame-worthy holiday snaps.

Our latest campaign was shot at The Lone Star Hotel, the hip boutique escape on Barbados’ west coast. Set on a 400-yard-long stretch of idyllic beach with wild turtles roaming free across the backdrop of the Caribbean Sea. 

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SS26 Menswear Collection

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Three people on surfboards in the ocean with a clear blue sky.

Man wearing a cream knitted polo shirt with a pocket, standing against a light blue sky.

The Inspiration

Natural materials have positive energy. That’s not just our opinion; there have been hundreds of studies around it. Linen, in particular, has been found to be actively restorative to the body, especially for those with skin conditions.

This season’s resort wear collection is all about celebrating these incredible natural materials and the powerful impact they can have on our energy and well-being. From linens and organic cottons to hemp and wool, we’ve chosen these natural fabrics not just for how they look, but for how they feel, breathe, and make our bodies feel.

New Style

'Archer' Knitted Polo Shirt

This season, we introduce our knitted polo shirt. In a classic cream colourway, it’s made from 100% organic cotton and with a loose knit, it is cool, lightweight and perfect for days spent under the sun.

SS26 Womens Collection

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The Prints

Patterned fabric with white elephants on a green background, next to an elephant in a natural setting.

Elephant Palace Kerala

Our signature and bestselling print, 'Elephant Palace,' is reborn in light olive green. White elephants with their trunks up create an illusion of Indian palaces. The print raises awareness and funds for our enduring support of Asian elephant conservation with partners Elephant Family and Elephant Family USA.

Textile with lobster and palm tree pattern on a blue background, inset with a close-up of a lobster.

Lobster Claw

A new blue and pink colour story for another bestselling Love Brand design that sees dancing lobsters and swaying palm trees merge together in this playful print.

Textile with blue and green turtle pattern and underwater scene of a turtle

Turtle Story

Turtles always come home. The turtles are almost holding flippers (hands) in this print, which tells the remarkable story of a turtle’s migration across the world and homecoming for nesting sea turtles in Antigua. This print raises awareness and funds for local Conservation Collective environmental foundations in Antigua.

Colourful conch shell patterned fabric with a beach scene featuring a conch shell.

Conch Harlequin

This print is an explosion of colourful conch shells, reminiscent of the playful harlequin pattern with a Bahamian icon, the Conch Shell. 

SS26 Kids Collection

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The Colours

Textured green fabric swatch next to an aerial view of a jungle and river with a boat.

Kerala Green

Our 'Kerala Green' SS26 hue is inspired by the olive-like and earthy colour of Green Malabar Pepper, which grows in the mountainous, densely forested region of Kerala in the south west of India. 

“Rose and I were inspired by the mountainous jungles and backwaters of Kerala when we first visited India to start Love Brand. We were discovering the elephant corridors and human-elephant wildlife coexistence projects by our charity partner Elephant Family. The colours and fragrances of Kerala are so seductive and have stayed with me, and this season our new colour 'Kerala' Green is an homage to that early, enlightening and formative trip to India.”

- Oliver Tomalin, Love Brand Founder

The Embroidery

Blue turtle patch on a blue fabric background with an inset of turtles underwater.

Turtles Hold on

Our new embroidered edition of our ‘Staniel’ swimming trunks features intricate turtles swimming across the deep blue ocean.

Every Love Brand piece is crafted with sustainability and storytelling in mind. Each print is hand-drawn by our founder, Oliver, inspired by conservation work, travels and our incredible natural world. We only use the finest eco-conscious materials that tread lightly on the planet, such as our 100% recycled fabric swim shorts and our 100% organic cottons and linens. Join our mission to protect what we love, and look good while doing it.

See you on the beach!

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