In 2024, we proudly partnered with Elephant Family to launch The Great Elephant Migration - a one-of-a-kind fundraising event that captured hearts and imaginations across the globe. Discover how much we raised last year and the incredible charities that are making a difference with your support.
Across the year, a sculpted herd of over 100 elephants embarked on a journey across America to raise millions for conservation efforts around the world. The collaboration brought together Indigenous artisans, contemporary artists, and cultural institutions, blending artistry and advocacy to amplify Indigenous knowledge and inspire humanity to embrace the idea of sharing space with wildlife.
As we prepare to embark on the next chapter of The Great Elephant Migration in 2025, let’s reflect on the story so far. We’re celebrating the herd’s profound impact in Newport, New York, and Miami, and the ripples of change they’ve created along the way.
We are proud to be the official retail partner of The Great Elephant Migration. At each stop along the 2024 journey, we hosted pop-up stores, donating 50% of proceeds from all official G.E.M. merchandise to support Elephant Family USA. To deepen our commitment, LOVE BRAND & Co. is also contributing an additional 10% of proceeds from our own collections sold at the U.S. pop-ups, ensuring every purchase helps make a meaningful impact.
The amount raised by LOVE BRAND & Co. for The Great Elephant Migration 2024 by location:
Newport: $76,700
New York City: $49,805
Miami: $13,659
125 elephants installed
Exhibits at The Breakers, Salve Regina University, Rough Point
2,000 daily visitors at Salve Regina University
227% increase in Rough Point’s total visitors in 2023
Images courtesy of Corey Favino.
93 elephants installed
Exhibits at Gansevoort Plaza, 14th Street, Chelsea Triangle
2.3 million visitors to the Meatpacking District, a 50% increase vs the same period in 2023
Local tenants reported a 20% boost in sales during the exhibition
84 elephants installed
100,000+ visitors over the short two-week exhibit
Peak crowds during Thanksgiving and final weekend
Supporting The Reefline to revitalise the Florida Reef Tract by installing innovative hybrid reef structures.
Supporting Indigenous Led to rematriate free-roaming buffalo to Blackfoot lands.
Supporting Wild Bird Fund to rehabilitate sick, injured and orphaned wildlife and release them back into the wilds of New York City.
Supporting Save The Bay to protect and improve Narragansett Bay by rebuilding and restoring compromised habitats.
Supporting Coexistence Consortium, this grant will fund a range of projects, starting with the removal of invasive lantana to improve Asian elephant habitats.
Supporting Wildlife Conservation Trust to reduce negative human-tiger interaction and improve coexistence using camera trap-based surveys to monitor tiger populations, their prey and human activity in the forests.
Supporting Pangea to end elephant exploitation in Europe and inspire collective action for respectful coexistence with the natural world. Creating Europe’s first large-scale sanctuary in Portugal, Pangea are providing a safe haven for elephants in need, in a place where native wildlife can also thrive.
Supporting The European Nature Trust to protect and restore ecological function in Europe’s wild areas, including the mission to grow Italy’s population of critically endangered Marsican brown bears.
Supporting Lion Guardians to promote the coexistence of people and lions and reduce lion killing in the Amboseli-Tsavo ecosystem and beyond.
Supporting Sheldrick Wildlife Trust to rescue orphan elephants, rhinos, and other species, raising them with specialist care, and reintegrating them into a protected wilderness.
Supporting Think Elephants to promote elephant conservation through scientific research, educational programs, and international collaborations, using the elephant as an ambassador to connect the public to broader conservation topics and inciting an admiration for all wildlife.
Your cart is empty
We use cookies and other technologies to personalize your experience, perform marketing, and collect analytics. Learn more in our Privacy Policy.