Understanding Sublimation Printing
Unlike traditional printing techniques, sublimation goes beyond the surface, embedding the ink directly into the fabric. This results in colours that are not only brilliantly vivid but also remarkably durable, ensuring your Love Brand apparel remains vibrant for years to come.
The Sublimation Process
It begins with a specialised ink that transforms from a solid into a gas under heat and pressure, skipping the liquid phase entirely. This ink then permeates the fabric's fibres, becoming an integral part of the material rather than sitting on top of it. This seamless fusion ensures a soft, breathable feel that doesn't crack, fade, or peel, no matter how many times you wash and wear it.