meet the maker
Meet Isabella Broden, founder of Oramai who named her label the Italian for “by now”. Oramai is a sustainable luxury label that brings a timeless and clean aesthetic to the modern woman’s wardrobe.
Sustainability at the heart
In the search for sustainable materials, Isabella was drawn to organic linen which is pesticide free and produced by protecting the farmers, factory workers and ultimately the end consumer. Oramai works with organic farmers and spinners, all of whom contribute significantly to preserving the heritage and legacy of authentic Belgian linen.
"Sustainability is at the heart of everything we represent - from the flax used in the collections to locally producing their designs in in London. Oramai treasures its relationship with artisans to bring together the most beautiful silhouettes in the most sustainable way."