Inspired by the elements
Love Brand Loves...
matching kids resortwear
Little Love Brand
Swimwear, linen shirts, shorts & trousers
Shop men's
Sun dresses, skirts, tops & accessories
Shop women's

"the best resort wear"

Loved by discerning travellers worldwide, our luxury resort wear is sustainably made and sophisticated. From our iconic Staniel swimming trunks, that have been mastered over a decade, to our range of lightweight linen shirts and trousers, our sustainable resort wear is designed for all your sunshine adventures…


"Feel good from both wearing excellent quality apparel and from contributing a donation to a deserving cause."

Vogue Italia quote

"The Iconic Love Brand & Co. will put a smile on anyone's face. Perfect for the beach, pool or BBQ." 

"The Brand has good eco credentials... the swim shorts are made from recycled plastic." 

Holiday Shirts

It's time to relax. Discover the ultimate laidback linen & hemp holiday shirts...

Visit one of our Stores...

Chelsea Store

5 Park Walk

Mon - Sat, 9am - 6pm
Sunday, 12pm - 6pm

Get directions

Notting Hill Store

170 Westbourne Grove,

London, W11 2RW

Mon - Sat, 9am - 6pm
Sunday, 12pm - 6pm

Get directions