Introducing ‘Island Folly Vol 1’ | PRE27 Resort Wear Collection

Our new resort wear range has landed with new prints, colours and styles inspired by the islands. 

A family of four running and playing in shallow ocean water on a beach. The father wears light blue patterned swim trunks, while the mother and daughter wear matching light blue patterned long-sleeve swimsuits, and the son wears matching blue trunks.

A man carrying a child on his shoulders while walking along a wooden dock at a tropical resort, with palm trees, sand, and a house in the background.

The Inspiration

For our Pre27 collection, we’ve taken inspiration from the natural colours of the islands, both land and sea. Rooted in refined island style, the pieces feature soft sea greens and blues, as well as sandy hues.

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PRE27 Menswear Collection

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A woman outdoors on a sunny day wearing a white bucket hat, a light blue short-sleeve button-up shirt, and a black bikini, smiling while riding a bicycle in a tropical park with palm trees.

A man wearing a blue baseball cap with a small white elephant logo and a brown linen shirt, standing outdoors with the ocean and sky in the background.

Mens New Styles

'Buttonwood' Shirt

Introducing our latest long-sleeved shirt, the Buttonwood. Made in Europe, it’s crafted from the finest Italian brushed cotton. Perfect for transitional seasons and chillier evenings.

'Turner' Long Sleeved Polo Shirt

Our long-sleeved polo. Perfect for easy-going days and balmy evenings, the Turner is made from our light, soft organic cotton pique, like our classic short-sleeve polos.

PRE27 Kids Collection

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Womens New Styles

'Angel' Swimsuit

After years in the making, we are excited to launch our inaugural women's swimsuit featuring long sleeves, our ultra-soft, sun-protective and supportive fabric and a marine-quality zipper. Also available in kids' sizes to match mum and me.

'Heneagua' Swimsuit

Our one-piece swimsuit made from our quick-drying and soft fabric in classic solid colours and a sleek silhouette.

'Highbourne' & 'Adderley' Two-Piece Bikini Set

Our women’s triangle bikini is a timeless favourite, in classic solid colours, perfect for beach days and wearing with our natural resortwear pieces. 

'Parrot' & 'Moores' Terry Two-Piece Set

Our women’s terry cotton combos. After the success of our men’s and kids' terry cotton shirts, we had to bring them into our women's collection. Soft, absorbent and perfect for layering over swimwear.

'Athol' Tunic

Made for beachy days and relaxed evenings, our mid-length tunic combines charm, style and breathable comfort. Crafted from premium European linen in a chic blue striped design, reminiscent of the glamour of vintage beach parasols.

'Ragged' & 'Steamer' Eyelet Two-Piece Set

Our newest addition to our women’s shirt and short sets, this set features a soft, breathable eyelet design.

PRE27 Womens Collection

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The Prints

A fabric sample with a brown and beige repeating architectural motif, shown alongside a small inset photo of an elephant in a grassy outdoor scene.

Elephant Palace Mocca

Our bestselling print, ‘Elephant Palace’, is reborn in earthy brown tones. White elephants with their trunks up create an illusion of Indian palaces. The print raises awareness and funds for our enduring support of Asian elephant conservation with partners Elephant Family and Elephant Family USA.

A fabric swatch shown on a white background, featuring a repeating pattern of sea turtles in dark navy and white on a light blue base. A square inset photo in the lower right shows an underwater sea turtle scene, likely illustrating the print theme.

Turtle Chain Reaction

This season, we’re supporting sea turtle conservation in Antigua with ABEF (Antigua & Barbuda Environment Foundation), part of Conservation Collective. The new season print of linking Hawksbill turtles in hues of blue tells the story of sea turtles and their importance in the ecosystem. 

A fabric swatch with a repeating palm tree pattern in warm beige on an off-white background, shown alongside a small inset photo of two palm trees outdoors.

Sun Cream

A subtle pattern of swaying palm trees in soft cream and coconut hues.

Blue and white striped fabric shown as a swatch with a small inset photo of a matching striped umbrella canopy on a white background.

Blue Stripe

A timeless stripe inspired by vintage beach days and the glamour of 20s resorts.

A fabric sample with a light blue background and a white coral branch pattern, shown alongside an inset photograph of a coral reef underwater scene.

Crazy Coral Ocean

One of our bestselling prints reimagined in timeless ocean blue. The coral print tells the story of the importance of coral and coral restoration projects supported by Love Brand.

PRE27 Collection

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The Colours

A dark brown textured fabric swatch with a torn paper edge, shown next to a small inset photo of tree roots and branches, all on a white background.

Mocca

A rich, earthy brown hue inspired by the island mangroves.

A mint green textured fabric sample with irregular frayed edges, shown overlapping a small inset photo of foamy ocean water.

Sea Foam

A light sea blue-green hue inspired by ocean shores.

Olive green fabric swatch

Olive

A deep green tone inspired by the island’s mangroves. 

A square fabric swatch in a light periwinkle blue color with a textured, woven-like pattern, shown next to a small landscape photograph of turquoise water and green islands.

Ocean Blue

A soft blue inspired by the colours of Bahamian waters.

Every Love Brand piece is made with purpose, from the story behind each print to the eco-conscious materials we choose. Hand-drawn by Oliver, our prints are inspired by wild places, far-flung travels and the conservation projects we support. Explore the full Pre27 range, ready for your next getaway.

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