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Grass Court Season | What To Wear To Wimbledon

In need of outfit inspiration for Wimbledon? Explore our top outfit picks and get ready for The Championships.

Ah, Wimbledon! The time of year when we all flock to those luscious lawns, and sip on endless glasses of Pimms. The question is, will it be the traditional No.1 cup or the No.6 cup this summer? Either way, the season is upon us once again signalling that summer is finally here.

Wimbledon will run from 1st – 14th July this year and we can’t wait. Whether you're enjoying the matches from the stands or strolling the grounds, dressing the part is part of the fun when embracing the spirit of this iconic tournament. Well, that and all the strawberries and cream. Did you know that back in 2017, 23 tonnes of strawberries were served to visitors? 

And of course, we all know that style and the world’s oldest tennis tournament go hand-in-hand. With fashion taking Centre Court, we’ve whipped up some last-minute style inspiration to ensure you’re perfectly prepped for the most quintessentially British sporting tournament of them all.

The World of Tenniscore

Lately, the sporty aesthetic with a touch of preppy chic has been gaining momentum drawing major inspiration from old money style. It’s all about embracing comfort while blending functionality and style. Affectionately dubbed ‘tenniscore’— this trend has been serving up serious popularity points thanks to tennis romp Challengers, where the stars sport chic tennis attire and preppy college wear.

For the gents, tenniscore means crisp collared shirts, breathable cotton polos, terry towelling, and classic chinos. Elevate your summer wardrobe with these LOVE BRAND & Co. staples which naturally go hand-in-hand with the Great British sporting summer. 

Wimbledon Pimms and Strawberries and Cream
Wimbledon Crowd

What to Wear to Wimbledon

When picking out Wimbledon outfits, you know the drill: smart casual is the way to go. Effortlessly chic and blending elegance with comfort and breathability, ensuring you look sharp while soaking in the sun and the atmosphere during matches.

As for colours, creams, neutrals, greens and navy are the top choices. With temperatures for Wimbledon normally over 20°C, lightweight cotton and linen fabrics, as well as lighter shades are perfect for staying cool and breezy.

With matches like John Isner and Kevin Anderson's men's singles encounter stretching to a staggering 6 hours and 45 minutes, it's best to dress smart. The match almost rivalled the marathon of 2010 that lasted 11 hours and 5 minutes! With this in mind knowing the good old British weather, layers are a must. Lightweight linen shirts for the heat, paired with jackets, a jumper and most likely a brolly if things take a rainy turn. 

It’s not just about courtside looks this year either, people are dressing up from the comfort of their own homes. Last year, Wimbledon offered a VR fan experience for the first time, letting viewers dive into the action from their own back gardens. This innovative technology means you can still feel like you’re courtside during the matches whether you're cheering from the stands or the sitting room! 

Men's Jackets

Considering the ever-unpredictable British weather, layers are always a great option and an unstructured linen jacket is your stylish and versatile go-to. Our top colour pick? Our new season Riviera Green Nassau Men's Linen Jacket. It's the perfect blend of comfort and effortless sophistication, ready to keep you looking sharp no matter what the weather throws your way. Unstructured navy linen blazers are also a timeless choice to pair with our organic mens cotton chinos.

mens linen jackets for Wimbledon
mens linen shirt for wimbledon

Mens Shirts

Smart casual shirts are a Wimbledon staple. Cotton polo shirts and breathable mens linen shirts are your best friend. As nautical influences are also popular, why not opt for a navy and white colour pairing or one of our marine-inspired prints such as ‘Go With The Flow’? Or for a fail-safe sophisticated look, a crisp white linen shirt never fails.

Men's Trousers

Go for our classic cotton chinos for a stylish and comfy tenniscore look. Our mens organic cotton chinos come in a colour palette of pastels and classic navy, perfect for watching The Championships and the following evening out.

mens cotton chinos for wimbledon
mens linen shirts for wimbledon 2024

Men's Shorts

Once frowned upon, a recently revoked rule means that shorts are now welcomed at Wimbledon. If putting in a big step count around the grounds, try our classic White Burrow Mens Linen Shorts or Harvey Cotton Chino Shorts, paired with a linen shirt or polo and you are ready for the umpire to call play.

When it comes to making a style statement, our lightweight linens, nautical shirts and refined cotton chinos will ensure you pull off the perfect courtside look. Whether you're experiencing it firsthand or through the cutting-edge VR fan experience, Wimbledon remains a symbol of summer and sporting excellence. So, as we anticipate the next serve and rally, let's toast to another year of strawberries, sunshine, and unforgettable moments at the world's most prestigious tennis event.

Image credits:

John Kelly/Getty Images

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Culinary Ginger

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