FROM DUBAI WITH LOVE
MANDARIN ORIENTAL JUMEIRA, DUBAI x LOVE BRAND & Co.
LOVE BRAND & Co. is delighted to design and produce two Signature prints exclusively for Mandarin Oriental Jumeira, Dubai and their poolside concept store, Kind by M.O. The prints communicate Mandarin Oriental Jumeirah, Dubai's commitment to conservation and sustainability in the UAE. The prints focus on two special stories, a coral restoration project and re-wilding the Arabian Oryx.
In 2022 Mandarin Oriental partnered with Freestyle Divers and AZRAQ to design and create a fan-shaped artificial reef. This 12-foot structure was sunk off the coast of Fujairah in Dibba Bay and will create a whole new underwater ecosystem attracting a diverse array of marine life.
‘Coral Clusters’
Inspired by the coral restoration project off the coast of Fujairah in Dibba Bay, helping increase the marine ecosystems on the UAE coastline. In our Deep Blue and Stone, reflecting stars in a midnight sky above the desert.
The Arabian Oryx has been an important part of Arabian culture for many years, though just 50 years ago the Oryx was nearly extinct. The Arabian oryx was extinct in the wild by the early 1970s, but was saved in zoos and private reserves, and was reintroduced into the wild starting in 1980. To have brought the Arabian Oryx back from the brink of extinction is a major feat and a true conservation success story.
‘Soul of the Desert’
Inspired by the iconic Arabian Oryx, the national animal of the United Arab Emirates, saved from extinction. In Sky Blue & White, conveying the colours of the desert sky and white Oryx in reverse.
The capsule is exclusively available at Kind by M.O at the Mandarin Oriental Jumeriah, Dubai.
Image Credits
https://www.ead.gov.ae/en/Discover-Our-Biodiversity/Mammals/Arabian-oryx
https://www.visitdubai.com/en/articles/guide-to-desert-wildlife
https://www.thenationalnews.com/uae/environment/artificial-reefs-and-sunken-vessels-to-create-underwater-wildlife-haven-on-uae-s-east-coast-1.1225296
