We take pride in our commitment to excellence, not just in the products we create but also in our dedication to preserving the environment. One of the ways we achieve this is through the remarkable technique of sublimation printing.

UNDERSTANDING SUBLIMATION PRINTING

Unlike traditional printing techniques, sublimation goes beyond the surface, embedding the ink directly into the fabric. This results in colours that are not only brilliantly vivid but also remarkably durable, ensuring your Love Brand apparel remains vibrant for years to come.

THE SUBLIMATION PROCESS

It begins with a specialised ink that transforms from a solid into a gas under heat and pressure, skipping the liquid phase entirely. This ink then permeates the fabric's fibres, becoming an integral part of the material rather than sitting on top of it. This seamless fusion ensures a soft, breathable feel that doesn't crack, fade, or peel, no matter how many times you wash and wear it.