The Great Elephant Migration | The Story So Far
In 2024, we proudly partnered with Elephant Family to launch The Great Elephant Migration - a one-of-a-kind fundraising event that captured hearts and imaginations across the globe. Discover how much we raised last year and the incredible charities that are making a difference with your support.
Across the year, a sculpted herd of over 100 elephants embarked on a journey across America to raise millions for conservation efforts around the world. The collaboration brought together Indigenous artisans, contemporary artists, and cultural institutions, blending artistry and advocacy to amplify Indigenous knowledge and inspire humanity to embrace the idea of sharing space with wildlife.
As we prepare to embark on the next chapter of The Great Elephant Migration in 2025, let’s reflect on the story so far. We’re celebrating the herd’s profound impact in Newport, New York, and Miami, and the ripples of change they’ve created along the way.
LOVE BRAND & Co. Merchandise
We are proud to be the official retail partner of The Great Elephant Migration. At each stop along the 2024 journey, we hosted pop-up stores, donating 50% of proceeds from all official G.E.M. merchandise to support Elephant Family USA. To deepen our commitment, LOVE BRAND & Co. is also contributing an additional 10% of proceeds from our own collections sold at the U.S. pop-ups, ensuring every purchase helps make a meaningful impact.
The Amount Raised So Far
The amount raised by LOVE BRAND & Co. for The Great Elephant Migration 2024 by location:
Newport: $76,700
New York City: $49,805
Miami: $13,659
Total: $140,164
The Great Elephant Migration Collection
'Yuma' Linen Scarf - Coexist
NEWPORT, RHODE ISLAND
Images courtesy of Corey Favino.
- 125 elephants installed
- Exhibits at The Breakers, Salve Regina University, Rough Point
- 2,000 daily visitors at Salve Regina University
- 227% increase in Rough Point’s total visitors in 2023
MEATPACKING DISTRICT, NEW YORK
- 93 elephants installed
- Exhibits at Gansevoort Plaza, 14th Street, Chelsea Triangle
- 2.3 million visitors to the Meatpacking District, a 50% increase vs the same period in 2023
- Local tenants reported a 20% boost in sales during the exhibition
MIAMI BEACH, FLORIDA
- 84 elephants installed
- 100,000+ visitors over the short two-week exhibit
- Peak crowds during Thanksgiving and final weekend
250 elephant sculptures were sold in 2024 generating $3million+
2024 Charity Grant Payments Made Possible With the Support of LOVE BRAND & Co.
India
Coexistence Consortium - $400,000
Supporting Coexistence Consortium, this grant will fund a range of projects, starting with the removal of invasive lantana to improve Asian elephant habitats.
Wildlife Conservation Trust - $6,300
Supporting Wildlife Conservation Trust to reduce negative human-tiger interaction and improve coexistence using camera trap-based surveys to monitor tiger populations, their prey and human activity in the forests.
USA
The Reefline - $75,000 Grant
Supporting The Reefline to revitalise the Florida Reef Tract by installing innovative hybrid reef structures, creating a stable ground for corals and essential refuges for marine life.
Indigenous Led - $50,000 Grant
Supporting Indigenous Led to rematriate free-roaming buffalo to Blackfoot lands, igniting an Indigenous-led conservation movement able to protect, heal & celebrate Mother Earth & our relationship to her.
Wild Bird Fund - $10,000 Grant
Supporting Wild Bird Fund to rehabilitate sick, injured and orphaned wildlife and release them back into the wilds of New York City.
Save The Bay - $10,000 Grant
Supporting Save The Bay to protect and improve Narragansett Bay by rebuilding and restoring habitats compromised by pollution, outdated infrastructure, storms and sea level rise.
Europe
Pangea - $64,000
Supporting Pangea to end elephant exploitation in Europe and inspire collective action for respectful coexistence with the natural world. Creating Europe’s first large-scale sanctuary in Portugal, Pangea are providing a safe haven for elephants in need, in a place where native wildlife can also thrive.
The European Nature Trust - $10,800
Supporting The European Nature Trust to protect and restore ecological function in Europe’s wild areas, including the mission to grow Italy’s population of critically endangered Marsican brown bears.
Image courtesy of Pangea.
Kenya
Lion Guardians - £150,000
Supporting Lion Guardians to promote the coexistence of people and lions and reduce lion killing in the Amboseli-Tsavo ecosystem and beyond.
Sheldrick Wildlife Trust - $26,200
Supporting Sheldrick Wildlife Trust to rescue orphan elephants, rhinos, and other species, raising them with specialist care, and reintegrating them into a protected wilderness.
Image courtesy of Lion Guardians.
Thailand
Think Elephants - $4,900
Supporting Think Elephants to promote elephant conservation through scientific research, educational programs, and international collaborations, using the elephant as an ambassador to connect the public to broader conservation topics and inciting an admiration for all wildlife.
Image courtesy of Think Elephants.
The Great Elephant Migration
Find out more about the global fundraising adventure created by Elephant Family.
The Making of the Elephants
Continuing our 'Tales From the Tusk' series, discover how the sculptures were made and by why.
Official The G.E.M. Merchandise
LOVE BRAND & Co. is proud to be the official merchandise partner of The Great Elephant Migration.
