This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

Enjoy 50% off any kids item when you buy a full-price men's item with code FD2024

Congratulations! Your order qualifies for free shipping Free global shipping & returns on orders over £75 or FX equivalent

Enjoy 10% off all orders when signing up for our newsletter

Viceroy Sugar Beach | The Piton Exclusive

Viceroy Sugar Beach The Pitons

We are excited to announce our Signature print 'The Pitons' exclusively designed for Viceroy Sugar Beach.

Viceroy Sugar Beach X LOVE BRAND & Co. Exclusive Partnership

We are excited to announce our Signature print 'The Pitons' exclusively designed for Viceroy Sugar Beach and exclusively sold at the property. Oliver's triangular geometric print in cool St.Lucia blues ​draws inspiration from the iconic Pitons that frame the extraordinary beachfront of Sugar Beach, a UNESCO World Heritage Site. 

Sugar Beach Resort Collaboration with LOVE BRAND & Co.
St.Lucia is quickly rising to the top of our Easter getaway wish list. We caught up with James Wyndham, the Managing Director at Sugar Beach...
Our exclusive design is inspired by the Pitons. What it is like living and working with the Pitons as a view everyday?
" St.Lucia is a super place that really caught us by surprise. The landscape is stunning and lush, the people are so warm and genuine - and of course the Pitons are awe inspiring!"
James Wyndham Sugar Beach
Can you climb The Pitons? (If so have you scaled to the top?)
"Yes you can climb both. We climbed Gros Piton it was stunning. Insider tip. Ask the guide to also take you to the northern lookout as well where you get an amazing view of Petit Piton.
James Wyndham, General Manager, Sugar Beach
What else is a must, while staying at Sugar Beach?
"Get out on the water for a sunset cruise, fishing and check out Marigot Bay. The view of Pitons from the sea is also a must."
Sugar Beach X Love Brand & Co.
How would you describe Sugar Beach in 3 words? 
Luscious, captivating, unexpected 
The resort is in a world heritage site. How important is preserving the natural world to Sugar Beach? 
"Very. We border the world heritage site. Ensuring that we’re good neighbours and respect the incredible surroundings is key. We recently as a team cleared rubbish on our access road as part of our overall efforts."
Sugar Beach rubbish clean up
Finally when is the best time of year to stay at Sugar Beach? Because we are coming!
"Each season in St.Lucia offers a unique experience. The summers are warm, the seas are calm. Peak periods such as Easter, Thanksgiving and Christmas are popular with families."
Visit Viceroy Sugar Beach, St.Lucia
Images courtesy of James Wyndham and


Congratulations! Your order qualifies for free shipping You are €75 away from free shipping.
No more products available for purchase