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FREE DELIVERY & RETURNS ABOVE £185

FREE DELIVERY & RETURNS ABOVE £185

FREE DELIVERY & RETURNS ABOVE £185

How Linen Could Help Save the Planet

Embrace the perfect blend of comfort and sustainability with the fabric that's made for summer.

Looking to beat the summer heat in style? Forget about baring it all - linen is your secret weapon for staying cool and chic all season long. In fact, it's so effective at keeping us cool that a group of archaeologists discovered flax seeds being used to make linen over 34,000 years ago in the country of Georgia. 

We’ve entered the linen renaissance. It’s becoming increasingly sought after and for good reason, particularly amongst the conscious consumer. Forget landfill, as a natural fibre, it’s completely biodegradable.

The recent resurgence of old money style has boosted the popularity of linen further, thanks to the likes of Saltburn and Netflix big-hitters including Ripley and One Day. That’s not to mention that, at the time of writing, the search term ‘old money aesthetic’ has garnered over 180.1 million posts on TikTok. There is a growing demand for old money linen style, and it shows no signs of fading away...

What Is Linen Made From?

Linen is made from the flax plant, yes, that very same flax you might sprinkle on your salad. A great benefit of growing flax is that it requires much less pesticide compared to cotton. This means fewer chemicals are needed to stimulate its growth, resulting in less pollution in the soil and less harm to animals and insects in the fields. It's a win-win for the environment! 

But that’s not all, growing flax doesn't require a lot of irrigation, fertilisers, or herbicides, so it doesn't damage the groundwater. Plus, the natural fibres of the plant act as a built-in insect repellant, making it the perfect choice for a relaxing summer night.

linen fabric for mens linen shirts
The Bahamas

Is Linen Actually Cooler Than Cotton?

For years, linen, cotton, and silk have been fiercely competing for the top spot among fabrics. While silk retains heat and cotton tends to cling to the body, causing potential sweaty discomfort, linen stands out for its breathability and moisture-wicking properties. This is just one of the many reasons our mens linen shirts are bestsellers. 

The high moisture absorptivity of linen protects against sweat without holding bacteria and the relative stiffness of the fabric creates space between the body and the clothing for cooling ventilation.

Mens Linen Shirts

Front view of mens white linen shirt by love brand & co. Linen button up shirt with long sleeves.
 
also available in kids
Men's Navy Blue Abaco Linen Shirt front view. Navy blue mens linne shirt with long-sleeves and buttons.
 
also available in kids
Navy Blue Manjack mens Linen Shirt with Short Sleeves and Button-Down Front. Old money shirts made from 100% linen.
 
Mens Sky Blue Hoffman Linen Shirt. Long sleeved mens linen shirt with half button up design.
 
Navy Blue Arawak mens Linen Shirt featuring short sleeves and a front pocket, ideal for both evening wear and summer relaxation.
 
Men's Sky Blue Abaco Linen Shirt front view. Long-sleeved mens blue linen shirt with button-up front.
 
also available in kids
Men's Pastel Pink Abaco Linen Shirt front view. Long sleeve button-up pink mens linen shirt.
 
also available in kids
Front view of our Men's Crazy Coral Abaco Linen Shirt. Blue and coral long--sleeved button up mens linen shirt.
 
also available in kids
Men's White Manjack Linen Shirt, short-sleeve, button-down, featuring a front chest pocket. Old money shirts made from 100% linen for ultimate comfort and style.
 
Mens Deep Blue Abaco Linen Shirt front view. Mens blue linen shirt with button-up design and long sleeves.
 
also available in kids
Front view of our Eye of the Tiger Abaco mens Linen Shirt. Mens linen shirt featuring geometric sumatran tiger print. Blue and stone coloured long-sleeved linen shirt.
 
also available in kids
Men's White Hoffman Linen Shirt front view. Long-sleeved mens linen shirt with half button-up design.
 
Rhino Rhythm Abaco mens Linen Shirt. Navy and blue linen shirt showing hidden rhino design. Long-sleeved and button-up.
 
also available in kids
Front view of Love Brand Arawak Mens White Linen Shirt. Short-sleeved white shirt with front pocket and camp collar.
 
Men's Deep Blue Hoffman Linen Shirt - Long sleeve, half-button style. Old money shirts made from lightweight 100% natural linen.
 
Pastel Pink Hoffman mens Linen Shirt. Long sleeved half button mens linen shirt in pink.
 
Men's Sky Blue Manjack Linen Shirt. Men's linen shirt featuring short sleeves, a button-down front, made from 100% linen, with front pocket.
 
front view of Arawak Deep Blue mens Linen Shirt with front pocket and short sleeves.
 

Love Brand Loves Linen

As a brand founded on environmental consciousness, it is integral for us that our community is offered the best options when shopping. In a time when people are becoming increasingly aware of the impact of their purchases and the amount that ends up in landfills, it is our responsibility to ensure that their pieces withstand the test of time. The strong fibres of the flax plant ensure that all of our boys and mens linen clothing is strong and durable.

At Love Brand, all of our 100% premium linen is made from certified and traceable European flax grown in Europe. It’s a natural and sustainable fibre, GMO-free and cultivated without artificial irrigation. From our mens linen shirts to our boys linen shorts rest assured knowing they’re all made from the finest sustainable ingredients designed to stand the test of time.

Linen's ability to withstand high temperatures also makes it the perfect fabric for venturing into the depths of the jungle or relaxing on a tropical island...

Crafting Linen the Love Brand Way

From flax to linen, the production process has remained relatively unchanged for centuries. Flax is an annual plant that only lives for one growing season and the seed usually needs around 100 days to be ready for harvesting. 

Our flax farmers in France have mastered their methods to deliver the highest quality linen for our mens resort wear. They pull the plants from the ground instead of cutting them which helps to maintain the full length of their fibres, all to ensure the finest quality. The terroir in France is perfect for growing and our flax plants flourish in the cool and damp conditions without the use of pesticides. The production process behind our linen is much less water-intensive, achieving a much lower water footprint.

Retting is the next key step in the process. This is where flax fibres are separated from other parts of the outer and inner core by being soaked. Once separated the fibres are left to dry ready to be spun and woven into our mens linen clothing. It’s a lengthy process but our 100% organic linen is worth the wait.

Image credits: linen fabric - Libeco, french farm - The Simply Luxurious Life

Mens Linen Trousers

Unisex Eleuthera Trousers - Coexist featuring sky blue Coexist print with animals of the Indian jungles. Unisex linen pants crafted from 100% premium Belgian linen with an elastic waist and drawstring.
 
mens navy linen pants front view. Old money men's style linen trousers featuring 2 front pockets.
 
Front view of love brand Men's Stone Randall Linen Trousers. Lightweight and breathable linen clothing for men in a natural stone colour.
 
Sale
front view of love brand Men's White Randall Linen Trousers. mens linen trousers feature 2 front pockets, perfect for old money styling.
 
Men's Deep Blue Eleuthera Linen Trousers. Blue linen trousers mens with drawstring waist and side pockets. Resort apparel crafted from 100% linen.
 
Blue linen trousers mens - front view. Linen trousers men navy with 2 front pockets and corozo nut buttons.
 
Front view of Men's Sky Blue Eleuthera Linen Trousers. Old money men's style linen trousers with drawstring waist and 2 pockets in sky blue colour. Part of Love Brand resort wear range.
 
Beige linen pants with handy pockets.
 
Front view of Kids Navy Blue Eleuthera Linen Trousers. Blue linen trousers for kids.
 
also available in kids
Front view of Kids White Eleuthera Linen Trousers. Linen pants for kids.
 
also available in men's
Front view of Kids Coconut Eleuthera Linen Trousers. Beige 100% linen trousers for kids.
 
also available in men's
Front view of Men's Navy Blue Eleuthera Linen Trousers. Navy blue linen pants for men with 2 front pockets and drawstring waist in a relaxed fit.
 
Front view of Men's White Eleuthera Linen Trousers. Classic white linen pants for men with drawstring waist and 2 handy pockets.
 
Front view of Men's Coconut Eleuthera Linen Trousers. Beige linen pants for men with 2 front pockets, drawstring tie and elastic waist.
 

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