While many luxury brands see womens resort wear as just a seasonal sidenote, it’s what we do best. Born in the Bahamas with a summer 365 mindset, our pieces are designed with lazy mornings by the pool and golden hour drinks in mind.
What Is Womens Resort Wear?
At its core, womens resort clothing is all about ease. It’s clothing designed for warm destinations and laid-back holiday living. Relaxed silhouettes and airy fabrics make for outfits that feel just as good lounging by the pool as they do at candlelit dinners.
Resort apparel is made to transition from day to night without heading back to the hotel for a full outfit change. This means you can pack light, leaving more room in your suitcase for treasures picked up on your tropical getaway.

The Key Pieces Every Resort Wardrobe Needs
Lightweight Dresses
A high-quality resort dress is a holiday staple. Choose our long ‘Sapodilla’ shirt dress for an elegant evening silhouette, while the ‘Mangrove’ beach dress is perfect for carefree daytime adventures and throwing on after dips in the sea.
Relaxed Shirts & Tops
Light shirts and airy tops are a saviour when it comes to island living. Wear them open over swimwear, or pair with matching shorts for an easy co-ord look that works from morning to night.
Easy Shorts
Comfort is key on holiday, especially when the temperature rises. With a drawstring waist, relaxed fit and soft breathable linen fabric, our ‘Musha’ linen shorts are vacation-ready and made for beach days.
Cover-Ups
Even in the warmest climates, light layers matter. Cover-ups and overshirts add polish and practicality to any beach look, especially as the sun begins to dip.

Travel Accessories
No resort wardrobe is complete without those all-important finishing touches. Our wash bags keep holiday essentials organised in style, while our spacious beach bags are perfect for loading with towels, sunscreen and a good book for toes-in-the-sand days. Add in a Love Brand cap or Panama hat, and you’re all set.
How to Pack Your Resort Wardrobe
Packing for a holiday doesn’t need to be stressful. We recommend opting for versatile pieces that can mix and match. Think dresses that work for both beach and evening, co-ord sets that can be worn together or mixed and matched, and cover-ups that can be dressed up or down with accessories. Accessories like scarves, hats, and light jewellery can completely transform an outfit while taking up minimal space in your suitcase.
Think of your suitcase as a mini capsule wardrobe; each piece should travel well, complement the others, and radiate island vibes wherever you land.

How to Style Womens Resort Apparel for Different Occasions
Beach Days and Poolside
Keep it light and easy. A linen poncho or relaxed shirt over swimwear, paired with sandals and a Panama hat, is all you need for effortless poolside style.
Exploring and Sightseeing
Couple a good pair of linen trousers with a lightweight top or shirt. Breathable fabrics are a must when days are long and adventures are endless.
Evenings and Dinners
As the sun sets, elevate your look with some subtle styling changes. The same linen pieces can pair perfectly with refined accessories, turning daytime resort apparel into evening-ready outfits.
The Origins of Resort Wear for Women
Resort wear emerged around the 1920s as holiday trips became more and more popular. With an increasing number of people wanting to escape city life to relax, the demand for a stylish new wardrobe began.
Traditional heavy fabrics, of course, wouldn’t cut it in these new exotic landscapes. In the era of flapper dresses and shorter hemlines, women were embracing a more liberated style.
With a new desire for light and comfortable clothing, flowing dresses made from lightweight cottons and linens rose in popularity. Often adorned with playful prints, a new demand for clothing capturing the vibrancy of the travel destination arrived.

Why Linen Is the Ultimate Resort Apparel Fabric
Few fabrics suit island life quite like linen. Lightweight, breathable, and naturally temperature-regulating, linen allows air to circulate freely, keeping you cool and comfortable when temperatures soar.
There’s also something about linen that oozes relaxed elegance. Its texture feels effortless rather than overly polished (exactly what holiday dressing should be). Better still, linen resort wear is durable and long-lasting, so your favourite pieces are more sustainable, travelling with you year after year.
Resort Wear Beyond the Holiday
Part of the beauty of resort wear is that it’s not just made for suitcases. Those relaxed, easy-going vibes are just as at home in your everyday summer wardrobe, from garden lunches to weekend getaways. The likes of breezy linen dresses and relaxed co-ords slip easily into everyday life.
Even a short stroll in the park or an alfresco brunch can feel like a holiday when you’re wearing pieces designed to carry a little bit of island magic wherever you go.
At Love Brand, resort wear is our way of life. From tropical prints to timeless, easy-to-wear colours, our collection is made for sun-soaked days. Our ladies resort wear is an invitation to slow down and embrace island vibes all year round.
Shop our full womens resort wear collection here for your holiday wardrobes.































