What Is Old Money Menswear?

Vintage old money menswear is the trend that’s never leaving. It’s all about quiet luxury and craftsmanship, focusing on understated elegance rather than big labels or fast fashion. We have woven the pillars of the old money aesthetic into Love Brand since we formed. These are timeless style, natural fabrics, and clothes made to last.

Old money style clothes channel inherited wealth rather than modern flashiness. Think Saltburn and you’re along the right lines. The style draws inspo from British aristocracy and Ivy League prep, valuing subtlety and quality above all else.

In true old money fashion, the fabrics speak for themselves, with organic linen, cotton and wool taking centre stage. You’ll rarely find bright colours or shouty monograms, just timeless pieces that look good season after season.

What colours are typical for old money style?

When it comes to old money style clothes, a natural colour palette is key. Soft whites, creams, navy, beige and olives are the go-to. The tones feel relaxed and can pair easily together. If you want to add a pop of colour, opt for pastels like sky blues or faded pinks.

What are the key elements of an old money wardrobe?

The old money wardrobe focuses on a few key pieces that can be worn year after year. Here’s what we wouldn’t go without.

Linen Shirts

A must in pretty much any old money outfit, a good linen shirt goes a long way. We’d go for a classic white for its versatility, or a soft pink or blue. You can also never go wrong with a subtle stripe.

Polo Shirts

Polo shirts are a staple of old money style. With their short sleeves, they still feel luxurious while keeping an air of casual.

Lightweight Blazers

The epitome of casual elegance, every wardrobe should have at least one lightweight blazer. Throw on a blazer to elevate any casual outfit.

Chinos

What’s more old money than a pair of chinos? Opt for navy or stone for easy pairing, or pastels to add some subtle colour.

Linen Trousers

A high-quality pair of linen trousers oozes sophistication while keeping a laid-back vibe.

Swim Trunks

The aesthetic doesn’t have to stop when you jump in the pool, either. When choosing the perfect pair of old money swim trunks, stick with a similar colour palette or add a faded stripe.

Espadrilles

Complete your look with a pair of timeless espadrille shoes. Ideal for exploring seaside towns or relaxing poolside.

Our Old Money Menswear Picks

One of the joys of old money menswear is its versatility. It works as well for a stroll through Mayfair as it does for cocktails on the coast. Here's our old money styling guide.

Nassau’ Men’s Linen Jacket

Available in a range of heritage shades, these jackets are crafted from 100% premium linen with a relaxed, unstructured fit.

‘Abaco’ Linen Shirt

Our ‘Abaco’ linen shirts come in a range of colours and prints, but for this look, go for a neutral. With long sleeves and a relaxed fit, wear our old money shirts half tucked with a pair of chinos or linen trousers.

‘Eluethera’ Linen Trousers

Our linen trousers come in matching colourways with our blazers and shirts, so you can style them with ease.

‘Staniel’ Swim Shorts

Made from 100% recycled materials, our old money swim shorts not only look the part, but are good for the planet too. Our ‘Coconut’ or ‘Pink Stripe’ styles are ideal for the old money vibe.

‘Catto’ Espadrilles

In four old money shades, our espadrilles offer unbeatable breathability and all-day comfort.

Why Old Money Menswear Never Goes Out of Style

The beauty of mens old money style lies in its staying power. Trends come and go, but true style and attention to detail will always be here to stay. The emphasis on craftsmanship, neutral tones, and timeless silhouettes means your old money wardrobe will age gracefully, just like a fine whisky or a well-worn leather armchair.

It’s also sustainable by nature. Investing in clothes that last, made from natural fabrics, reduces waste and supports conscious consumption. At Love Brand, we’ve always been about creating timeless pieces that are kinder to the planet while looking effortlessly good.