The old money aesthetic is a term coined for classic, timeless fashion style. Think Talented Mr Ripley and you're on the right track. Clean lines, looser silhouettes and fine finishes define men's old money style. Here we feature some classic men's old money style pieces. Browse short-sleeve shirts, linen shorts, timeless swim shorts, and, of course, old money trousers.
Old Money Style Men’s Resort Wear
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Coconut StripePremium Linen
ABACO Men's Shirt
Regular price CHF 2204 Striped PrintsRegular price CHF 220 -
50% offNavy BlueOrganic Cotton
LYFORD Men's Chinos
Regular priceCHF 160Sale price CHF 806 ColoursRegular priceCHF 160Sale price CHF 80 -
Elephant Palace SkyPremium Linen
ELEUTHERA Men's Trousers
Regular price CHF 2153 PrintsRegular price CHF 215 -
Coconut StripePremium Linen
GOAT Men's Shirt
Regular price CHF 180Regular price CHF 180 -
Navy LinesPremium Linen
ABACO Men's Shirt
Regular price CHF 2204 Striped PrintsRegular price CHF 220 -
50% offPastel PinkOrganic Cotton
LYFORD Men's Chinos
Regular priceCHF 160Sale price CHF 806 ColoursRegular priceCHF 160Sale price CHF 80 -
50% offStoneOrganic Cotton
LYFORD Men's Chinos
Regular priceCHF 160Sale price CHF 806 ColoursRegular priceCHF 160Sale price CHF 80 -
50% offStoneOrganic Cotton
HARVEY Men's Shorts
Regular priceCHF 135Sale price CHF 687 ColoursRegular priceCHF 135Sale price CHF 68
Old Money Style Men’s Resort Wear
FAQs
What is old money men’s style?
Men’s old money style oozes effortless sophistication and a certain je ne sais quoi that never tries too hard. It’s less about chasing trends and more about looking like you’ve had great taste for generations. Emphasising high-quality fabric and craftsmanship, old money men’s style is characterised by classic cuts and heritage colours.
What are the key elements of old money style for men?
Sophisticated linen blazers, sleek shirts, polo shirts, chinos, linen shorts, and linen dress pants.
What colours work best for old money menswear?
Mens old money style looks usually consist of navy, white, cream, beige, and other neutral shades. These tones are versatile, elegant, and easy to mix and match.
How do I find the right fit for me?
Every LOVE BRAND & Co. product, from our old money shirts to our classic swimming shorts, includes a detailed size guide to help you find your perfect fit.

















































