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AW18 | Travels to Miami & Morocco

Surfer with surfboard
Our recent collection of beach and resort wear is a collaboration of design and colour. Our fresh AW18 designs are ultimately a homage to our love of travel, our desire to explore and are a tribute to the corners of the world that we have truly fallen in love with.

Inspirations

This season we were inspired by two very different destinations, Miami and Morocco, both of which captivated us on our travels. It was the winding streets in Morocco where intricate puzzles of tiles line the walls and patios and it was the loud Art Deco architecture that pops with retro colour at every corner of Miami. 4,361 miles of swelling Atlantic Ocean stretches between these two vibrant locations, the cultures are worlds apart but their love of rich colour and design is indisputable.
mens-swim-shorts-aw18-miami

Print Development

On return from our travels around the globe, back in London, we poured over our travel journals and photographs, dissecting our favourite moments from our journeys; the details we loved, the food we ate and the views we cherished. Love Brand founder and designer Oliver Tomalin replicates these iconic travel moments into unique designs, weaving them into our garments that come alive with narrative and composition. The AW18 collection embraces the essence of both Miami and Morocco, harnessing their spirits and translating them into contemporary swim and resort wear.

Whilst the Miami prints take on more of a narrative with summer motifs and illustrative qualities, the Morocco prints take sophistication to another level adding a geometric dimension to the collection. Our Morocco prints are inspired by the tiles that pave across ancient cities and the colours that bloom across the North African landscape.

Along with a fresh selection of swim short prints, our AW18 collection also brings two new printed linen shirts. These two light and sophisticated shirts pull from the Moroccan prints, Our Fish Tagine and Moroccan Mirage designs are reimagined in different colours, adding a refinement to the whole collection.

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