
Introduce yourself and tell us a bit about your work
My name is Malik Fernando, and I am the founder of Resplendent Ceylon, a collection of boutique luxury resorts offering a unique ‘trail’ across Sri Lanka. We are a family-run business and funnily enough call ourselves ‘accidental hoteliers’ as we were originally tea producers and founders of Sri Lanka’s largest tea export, Dilmah.Through our properties, we offer the upscale traveller a range of authentic experiences linked to Sri Lanka’s history, culture, and nature. Like Dilmah, they all have a passionate commitment to quality, authenticity and sustainability. Our first hotel, Tea Trails, opened in 2005 as the world’s first tea bungalow resort, spanning 2,000 acres of tea country and comprising five colonial-style bungalows plus a private one-bedroom cottage, each originally built between 1888 and 1950. Tea Trails’ sister resort Cape Weligama followed in October 2014, introducing an elegant resort overlooking the beautiful bay of Weligama, famed for whale-watching. Wild Coast Tented Lodge is our newest venture, situated along a pristine beach on the fringes of the renowned Yala National Park. It combines the comforts of a luxury hotel with the back-to-nature excitement of a wilderness safari camp.
At the heart of our brand is a commitment to making business a matter of human service. We do this through our MJF Charitable Foundation which provides assistance to disadvantaged and impoverished communities in the region. We also have a commitment to environmental sustainability through the creation of Dilmah Conservation. Here our goal is to ensure the protection of our environment by encouraging harmonious co-existence between humankind and nature in Sri Lanka.

Elephants and their preservation are core to both our brands – what do they mean to you?
It is estimated that Sri Lanka has the highest density of elephants in Asia, however, human-elephant conflict is ever-increasing. The elephant population has declined by at least 50% over the last 60 years which is really shocking. As I see it, we as a hotel operator in the region, have a massive responsibility to protect elephants from this conflict, and educate local and international communities on the problem and what can be done to fix it in future.Through our conservation work, we have funded the renovation of the Elephant Transit Home (ETH) in Udawalawe National Park which was founded to provide protection for orphaned or abandoned elephant calves. There we maintain a dedicated information centre designed to create awareness and share vital information on the issues around elephant conservation. We have also partnered with the Department of Wildlife Conservation and the Centre for Conservation and Research in radio-collaring elephants in Yala National Park to study their movement patterns for conservation studies. Elephants hold great significance in Sri Lanka so it is important we do all we can to ensure they are protected and thrive in their natural habitat.
Having a brand with a greater purpose is so important now, why do you believe that luxury should have a greater responsibility?
Consumers are more inquisitive and environmentally conscious than ever before and therefore luxury brands have a responsibility to provide transparency on their product, ethics, and purpose. Wouldn’t it be cool if there was a shift and the term ‘luxury’ was understood on a global scale as not just a guarantee of quality but a guarantee of sustainability and humanitarian commitments too? Our philosophy of ‘Business as a Matter of Human Service’ is underpinned by six pillars; Quality, Tradition, Our Customer, Ethics, Integrity and Sustainability. We firmly believe in the importance of making a conscious effort to uphold these six pillars for both society and the environment.

What is your definition of sustainability and being environmentally aware?
Tell us a little bit about your conservation work and its effects
