MAKING APPAREL BEAUTIFUL & EFFORTLESS
We are meeting the makers behind the incredible brands and artisans that form our curation LOVE BRAND LOVES... by LOVE BRAND & Co. We caught up with co-founder and director of M.A.B.E, Kirstine Hoffman. With 18 years of experience in the fashion industry, Kirstine understands the contemporary woman’s needs and desires.
"Effortlessly cool and with a conscience. Championing slow fashion with a fabulous approach to producing those one-off forever pieces." - Rose Tomalin, Founder & Curator LOVE BRAND LOVES...
M.A.B.E, which stands for Making Apparel Beautiful & Effortless, are a brand that we are proud to be championing. We are excited to showcase their vibrant summer wardrobe essentials with vintage-inspired prints. M.A.B.E’s unique pieces and use of natural fabrics are what make the clothes special in both appearance and feel.
It is the combination of “vibrant colours and vintage-inspired prints” as Kirstine describes, alongside the “impeccable craftsmanship and attention to detail” that makes the products feel instantly uplifting. This season’s range is bright and bold, with a hint of seventies bohemia.
The brand is inspired by Kirstine’s grandmother Mabel, an artist and designer. “She was renowned for a colourful, bohemian style and carefree spirit” Kirstine tells us. Following Kirstine and her co-founder, Amanda Winship’s, previous success with the brand Star Mela, the development of M.A.B.E is representative of their desire to evolve with the times.
They provide consumers with “slower, more conscious fashion that is better for the environment” as Kirstine explains. Their “limited run” of each style is in line with Love Brand’s ethos of being kinder to our planet and providing products that will stand the test of time. Rejecting the model of fast fashion that promotes the discarding of old clothes in order to conform to fashion trends, M.A.B.E chooses to use natural fibres in an effort to protect the planet. The longevity and exclusivity of their products made from predominantly natural fabrics, is evidence of their desire for every piece to be loved and cherished forever.
IMAGES COURTESY OF M.A.B.E
Shop M.A.B.E's unique pieces in our London stores.