Autumn/Winter 2018 Collection
Our newest collection of beach and resort wear is a collaboration of design and colour. Our fresh A/W 18 designs are ultimately a homage to our love of travel, our desire to explore and they are a tribute to the corners of the world that we have truly fallen in love with.
This season we were inspired by two very different destinations, Miami and Morocco. Both of which captivated us on our travels. It was the winding streets in Morocco where intricate puzzles of tiles line the walls and patios. And it was the loud Art Deco architecture that pops with retro colour at every corner of Miami. 4,361 miles of swelling Atlantic Ocean stretches between these two vibrant locations, the cultures are worlds apart but their love of rich colour and design is indisputable.
Love Brand & Co. founder and designer, Oliver Tomalin, replicates these iconic travel moments into unique designs, weaving them into our garments that come alive with narrative and composition. The A/W 18 Collection embraces the essence of both Miami and Morocco, harnessing their spirits and translating them into contemporary and bright swim and resort wear.
Miami, a modern metropolis on the South East tip of Florida, is a supremely energetic and vivacious city. Keep reading to dive deep with us and explore some of the exclusive prints from this wonderfully chromatic collection.
A print that nods to happy summer nostalgia, Rocket Man, is rich in Navy Blue and adorned with our favourite summer ice lollies, creating a youthful and fun print. Designed with past summers in mind, this retro print has fresh appeal. Inspired by summer days strolling boardwalks and poolside lounging.
Speaking of poolside lounging, our Laid Back print is as cool as its name sake. A design that truly captures the essence of a summer escape. Striped deck chairs enrich this minty print, inspired by days where vacation mode is well and truly switched on. In vibrant colours of bright mint, yellow and white, Laid Back is zesty and refreshing, and sings to the notion that there is no better place to soak up the summer sun than on Miami Beach.
Another favourite from our A/W Miami subset is Flying High. A wonderfully whimsical print in pale pink with accents of yellow and pale purple. Inspired by the famous sunsets that cast across Miami in the height of summer, when the skies turn a glorious rose and ochre hue, drawing people to the rooftops to gasp in wonder. Delicate hot air balloons float across this print in serene unison, creating a breezy and light design.
In bold reds and soft pinks, our Fish Tagine print draws its inspiration from the traditional shallow Moroccan dish that is used to serve spicy African cuisine. These tagine pots have a unique shape, where the lid reaches up to a point, creating a fluid hat like structure. This print uses this shape in a repeated pattern, creating a design that mimics the scales of ocean fish.
Walking through old towns and exploring the hidden courtyards that bask in slithers of sunshine is where the design for our Moroccan Garden print springs from. This print delves into the blooming courtyards that house Olive trees, Fennel and Eucalyptus. It has a brick-like design, geometric and satisfyingly placed together to create a solid print in shades of green.
Our Moroccan Mirage print is a play on the optical phenomenon. The word Mirage which has been used for centuries derives from the Latin word ‘Mirari’ which directly translates to mean ‘to look at’ or ‘to wonder at’ and this print certainly draws from this with its mesmerisingly ornate design.
Along with a fresh selection of swim short prints, our A/W 18 collection also brings two new printed linen shirts. These two sophisticated shirts pull from the Moroccan prints, our Fish Tagine and Moroccan Mirage designs are reimagined in different colours, adding a refinement to the whole collection.
Moroccan Mirage Linen Shirt
Fish Tagine Linen Shirt
Our A/W 18 ‘Travels to Miami & Morocco’ Collection prints are all available in boys swim shorts too, and in the little girls baby bottoms, so the matching possibilities are endless. We cannot wait to see you travel and relax in fresh designs that are so effortlessly happy and bold. And with each purchase, please don’t forget that you are helping us support and protect elephants and other endangered species across the world. Conservation is so important to us at Love Brand and we’re sure you can agree that losing some of the magnificent species that we share the planet with is something we just cannot let happen.
If you need more info on this collection then get scrolling on our website and get stalking on our Instagram to see what this collection looks like around the world. You can use the #’s TrunksForTrunks and LoveBrandLife to see the prints in action.
As well as shopping this collection via the website you can pop in store - come in and say hi, we’d absolutely love to see you.