Micro-plastic shedding reduces with each wash. To this end we are setting a goal to introduce a new step in the manufacturing process of our swimwear, adding an additional wash to capture the majority of micro-plastics and reducing subsequent consumer micro-plastic shedding.

All our printed marketing materials use sustainable paper certified by FSC. FSC forest management certification  confirms that the forest is being managed in a way that preserves biological diversity and benefits the lives of local people and workers, while ensuring it sustains economic viability.

Some processes in garment making prove harmful to our planet. Therefore, we stay tuned to industry innovation and work closely with our manufacturers. Currently we use Nebulization Dyeing for our plain Swimming Trunks, that uses 90% less water with the same dyeing and colour quality.

We work with charities to support marine conservation projects, where we donate funds and raise awareness for initiatives and using our prints to tell stories. Below the water, specifically this year we supported coral & marine conservation projects in The Bahamas and Posidonia Seagrass conservation in Ibiza. Also, by using more recycled plastic in our products we are indirectly reducing the amount of plastic that ends up in the sea.

Creating our products while leaving as little trace as possible. Closing the loop wherever we can, by using recycled plastic materials and ensuring our products are durable and reparable to reduce unnecessary consumption.

Supporting charities with their work towards protecting endangered species on land. Specifically human-elephant coexistence projects in India with Elephant Family and wild elephant conservation in Kenya with The David Sheldrick Wildlife Trust. Donating funds and volunteer time and offering space for fundraising events. SDG 15 also refers to the agricultural processes of our suppliers, such as cotton and flax growers, and working towards using less virgin materials and more recycled materials in our fabrications.