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‘Go With The Flow’ | LOVE BRAND & Co. Original Print

Welcome summer 2024 with our playful new print: ‘Go With The Flow’!

The Inspiration

Picture this: you’re listening to the rhythmic flow of the waves: a symphony that serenades the senses, while soft, powdery sand cushions each step. The water crystal-clear in the shallows, transitioning to mystic hues in the depths. A kaleidoscope of colours dance beneath the water’s surface, full of life. This is the playful spirit of our latest print, and the iconic Moorish Idol Fish.

The Design

‘Go With The Flow’ honours one of the most iconic coral reef fish of all time - making the print ideal for any beach escapade. Designed exclusively in-house by Love Brand Founder Oliver Tomalin, the print consists of a sea of Moorish Idol Fish, with their characteristically long dorsal fins to create the sensation of the flowing movement of the ocean. With its marine-inspired motif, this print captures the serene ebb and flow of the tides, inviting wearers to embrace the fun and tranquillity of coastal living.

Moorish Idol Fish

Moorish Idol Fish embody the joy and freedom synonymous with the perfect beach getaway, and everything we celebrate here at Love Brand. Named after the Moors of Africa, who saw them as symbols of happiness, the Moorish Idol Fish are also notoriously difficult to rear in captivity, instead embracing freedom. Our "Go With the Flow" print celebrates the happiness and free spirit of the Moorish Idol Fish. It’s time to let loose on holiday and have fun with our tropical new print.

The Collection

Our playful new print is available in a range of kids swim shorts, mens patterned swim shorts, mens linen shirts, linen shorts and linen trousers for all your holiday needs. Whether you’re lounging by the poolside bar or exploring the streets of your dream destination, find the perfect new summer wardrobe staple.

We’ve picked linen fabric for our shirts, shorts and trousers as linen is lightweight, breathable and stylish making it the perfect fabric for warm weather and resort wear. Our swimming shorts are light, quick-drying and made from 15 recycled plastic bottles so you can look good and feel good knowing you’re doing your bit to help the environment. 

men's short sleeve shirts

Image Credits

moorish idol fish -


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