Introducing 'Head in the Clouds'
Inspired by Rothschild’s giraffe which is one of the tallest subspecies of the tallest land mammal on earth. These beautiful giraffes can grow up to 6m tall, practically with their 'Head in the Clouds'. The print celebrates and supports the conservation work of our charity partner Tusk Trust and their enduring effort in helping Rothschild's Giraffes through community-driven conservation work in Africa.
The Giraffe used to be hunted for their tails alone that were used as fly swats, good luck charms and thread for sewing! However, their main threats now are habitat loss and poaching for their meat and hides.