'Not on my watch...'

A brand born to save elephants from extinction


In 2010, motivated by the notion that elephants could be extinct in his lifetime, Oliver Tomalin started making men's beachwear that didn't just look good but it did good too. 

Oliver trained as an architect before swapping designing buildings for board shorts and pursuing his eco-beachwear dream. Determined elephants would not be extinct on his watch, Oliver launched a swimming trunks brand to help. A concept he coined as 'Trunks for Trunks'.

Since day one, the brand has committed a percentage of revenues - not profits - to saving elephants and other endangered species. Today we are proudly partnered with '1% for the planet', a movement of businesses donating 1% of revenue to helping environmental solutions.
LOVE BRAND & Co. was born and is still based in London where it has a stores in Notting Hill and Chelsea.

Our collections are produced in Europe using eco-conscious fabrics and with uncompromising attention to detail. Oliver designs the timeless prints inspired by nature and travel. We are still as British as the day we started but we are delighted our beachwear can be discovered all over the globe, across a range of incredible stores and holiday destinations in over 50 countries.

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“Nice Shorts, good karma” - Vanity Fair

“Charity genius” - Beach Tomato