Trunks for trunks

Saving elephants one pair of trunks at a time


In 2010, inspired by a lifelong love of travel and nature, Oliver started making men's beachwear that didn't just look good but it did good too.

Oliver was training as an architect before swapping designing buildings for board shorts and pursuing his eco-beachwear dream. Oliver's first swimming trunks launched at Selfridges in aid of endangered elephants, a concept he coined as "Trunks for Trunks".

Since we started, we have been dedicated to helping wildlife conservation, committing a percentage of revenues - not profits - to saving elephants and endangered species. 

LOVE BRAND & Co. has built a reputation for quality, sustainability and sophisticated design. Today all our products are crafted in Europe and distributed in over 50 countries, proudly supporting some of world's leading wildlife conservation charities.

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“Nice Shorts, good karma” - Vanity Fair

“Charity genius” - Beach Tomato