We are the men’s swim and resort wear brand committed to saving elephants.
Since day one, we have proudly donated a percentage of our revenue - not profit - to helping save elephants and endangered species. Coining its concept ‘Trunks for Trunks’ - swimming trunks helping to save elephants.
Founders Oliver and Rose Tomalin combine their passion for travel and Summer lifestyle together with a love and to desire to help conserve the natural world.
Founded in 2010 LOVE BRAND & Co. distills a sophisticated summer lifestyle alongside doing our bit to help the planet and raise awareness for endangered wildlife.
We are proudly a member of 1% For the Planet' and each year we support conservation initiatives helping ensure the survival of some of the most vulnerable species and habitats on earth.
A LOVE STORY
Having trained in architecture, Oliver decided to swap designing buildings for board shorts. With a love for design, travel and the natural world and also seeing men's swimwear as an exciting space, Oliver was set on creating a men's swimwear brand giving back to endangered elephants.
Elephants have always been a special part of his life. Adventures in Africa as a child is where it all began and then as an adult when Oliver was deciding on the philanthropic direction for his eco-beachwear dream 20 years later, fatedly elephants were on the streets where he lived in London. The exhibition of painted elephant sculptures in 2010 were raising awareness for Asian elephant conservation. The fact that elephants could be extinct in Oliver's lifetime struck a deep nerve, as Oliver has always been in awe of these majestic, intelligent and beautiful animals.
Oliver had a eureka moment, his swimming trunks could help save elephants and it clicked 'Trunks for Trunks'. The mission was set and LOVE BRAND & Co. was born. Oliver immediately went to see the charity behind the exhibition, Elephant Family. He had a meeting with the late founder Mark Shand. Mark was in full support of Oliver's idea and with the nod of approval from the charity, Oliver's vision and values for his brand were set in stone.
There is also another important love story to be told. At the same time as developing his brand, Oliver met his now-wife Rose. Oliver designed the brand's logo (two elephants forming a heart) on a napkin during their first date together. A month after meeting, Oliver and Rose went to India together to meet an elephant called Tara (the elephant from Mark Shand’s book - 'Travels On My Elephant' where Mark rescues and rides Tara across India to a safe sanctuary). It was magical experience with Tara who continues to inspire Oliver and Rose and their mission today.
Since day one, Oliver has been building the brand and business with the loving support of Rose. They married in 2014 and now have two children. The duo have built a reputation for summer style as well as building a community around the brand that centres on a love of travel, an appreciation for the natural world and a desire to be more sustainable and give back through business.
In 2019 Oliver and Rose introduced 'Love Brand Loves'. An edit of other brands and artists to champion alongside their own. After years of customers loving our mens collections but asking where is the beachwear for women, our edit focuses on swimwear, resortwear, beach accessories for women as well as art and artisanal one-offs o compliment the LOVE BRAND & Co. summer lifestyle and sustainable values.
LOVE BRAND LOVES
“Nice Shorts, good karma” - Vanity Fair
“Charity genius” - Beach Tomato