It’s fair to say that cotton chinos are the unsung heroes of most of our wardrobes. They’re so versatile, they pair with just about everything. Here is our nifty style guide.

Sitting perfectly between jeans and more dressy trousers, cotton chinos are that sweet spot of smart casual. A little sharper than your trusty jeans, but just as versatile, they go with pretty much everything. They also feature slash pockets instead of the j-shaped pockets of jeans, and single pleats, making them slightly dressier. Durable, comfy, and effortlessly stylish, mens cotton chinos are the go-to when you want to look polished without feeling overdressed.
Model wears Men's Deep Blue Lyford Chino

Before we dive into the styling, let’s take a quick detour into chino history. Like many menswear classics (think trench coats and crew neck tees) chinos got their start in the military. Flashback to the mid-1800s, during the Spanish-American War, when US soldiers stationed in Cuba and The Philippines were sent khaki-coloured cotton chinos. Why? Because they were tough, practical, and smart.

Since then, plenty of brands have ditched the classic cotton twill for cheaper, flimsy synthetic blends, but that’s not the case at Love Brand. Our chinos are made from premium 100% organic cotton twill.

The beauty of cotton chinos means they’re great for just about anything, from lazy beach days to outdoor adventures. Whatever the occasion, we’ve got your back with this easy-breezy style guide.

For a classic, effortless look, pair your chinos with a cotton polo or one of our breezy men’s linen shirts. Most of our polo shirts come in matching colours with our chinos, or you can get creative and mix and match.

Going for a laid-back beachy feel? Leave the linen shirt open and soak up the sun. Or for a pop of fun, throw on one of our bold prints to give your outfit a splash of holiday charm.

When it’s warm and sunny, lighter shades like Sky Blue or Pastel Pink are your best friends. But when the chill sets in, switch to darker hues like Navy or Deep Blue to keep it sleek.

When wanting to make your cotton chinos look a little more polished, a button-down shirt is your go-to. One of our men’s linen shirts in a classic shade is perfect for going out and about or pair with one of our printed linen shirts for a bit of added flair.

Finish it off with a pair of espadrilles, and you’re all set.

Feeling playful? Roll up those chinos and stay cool when the temperature rises.

Heading out on a safari? Your chinos can handle that too. Pair them with one of our men’s hemp shirts, they’re 8 times stronger than cotton, so you’re covered for whatever is thrown your way. As for footwear, leave the espadrilles at home and opt for sturdy boots that can keep up with your adventurous spirit.

Our chinos have you covered. Whether you’re picking up your first pair or adding another one of our classic colours, discover our collection.