Giving back and raising awareness for endangered wildlife and habitats has been at the heart of Love Brand since our inception. Continuing on this mission, we are delighted to announce our collaboration with leading luxury hospitality and conservation company Wilderness, with the launch of a new pair of limited-edition swim trunks, ‘The Watering Hole’.
“Our first exclusive collaboration in Africa is a milestone I’ve long dreamed of. To join forces with such a remarkable safari brand and to see our pieces come to life in the heart of the wilderness, while giving back to the very wildlife that inspires them, is an extraordinary moment for LOVE BRAND & Co”.
- Oliver Tomalin, LOVE BRAND & Co. Founder and CEO.
The Print
‘The Watering Hole’ celebrates the abundance of life found around Wilderness’s extraordinary camps and lodges. The exclusive print features zebras, elephants, and leopards gathering at a watering hole, and honours these peaceful places of renewal, reflecting the wonder of safari experiences.
The limited design is available in matching father-and-son swim trunks, for a stylish keepsake of unforgettable family adventures.
The Swim Trunks
Both ourselves and Wilderness share a commitment to delivering exceptional luxury in a way that respects and protects the natural world, whether through sustainable fashion or thoughtful hospitality.
These swimming trunks (and our entire swimwear range) are crafted from 100% recycled material. Each pair saves around 15 plastic bottles from landfill, and so far, our swim trunks have replaced 40,000 metres of virgin polyester or nylon.
About Wilderness
Founded over 40 years ago, Wilderness is a leading luxury hospitality and conservation company, offering immersive journeys to a range of environments in Botswana, Kenya, Namibia, Rwanda, South Africa, Tanzania, Zambia and Zimbabwe.
They’re part of a global collective working to conserve the world’s iconic unfenced and untamed wild areas. With more than 60 exceptional camps and lodges, Wilderness helps protect some 2.2 million hectares (5.4 million acres) of land across its eight African destinations. Its goal? To double that by 2030. Four decades on, the company’s purpose is stronger than ever: To increase the world’s wilderness, together. Find out more at wildernessdestinations.com.
“We’re thrilled to introduce this exclusive, custom design – a collaboration that reflects both brands’ shared passion for wild places and the remarkable creatures that call them home. There’s no better way to unwind on safari than by the camp pool, watching wildlife pass by as you float and restore. The print is a tribute to the quiet wonder of safari and the unforgettable moments of connection we find in nature”.
- Amanda Wilson, Wilderness Head of New Channel Growth
The swim trunks are available for global purchase online at Love Brand and at selected Wilderness Safari Boutiques in camp. From Wilderness Botswana’s premier safari camps, including the award-winning Mombo, DumaTau, King’s Pool and Vumbura Plains, to the ‘Land of a Thousand Hills’, where Rwanda’s Wilderness Bisate and Magashi are found, Wilderness camp boutiques will feature the swimming trunks.
They will also make their debut in Kenya in 2026, at the all-new Wilderness Mara, extending their presence across the continent and inviting guests to carry a piece of the journey with them, wherever they go next.
