HELPING ENDANGERED WILDLIFE
This year we are proudly supporting WildAid and we are excited to be helping wildlife conservation in a very different way. While most wildlife conservation groups we partner with focus on scientific studies and anti-poaching efforts, WildAid works to reduce global consumption of wildlife products and to increase local support for conservation efforts. WildAid aims to end the illegal wildlife trade in our lifetimes.
'When the buying stops, the killing can too.'
In October 2014, Peter Knights, CEO and Co-founder of WildAid gave a lecture at the Royal Geographical Society in London, which Oliver and Rose attended and since then they have wanted to get involved and support WildAid's high impact campaigns.
The illegal wildlife trade is a multi-billion dollar global industry largely driven by consumer demand in expanding economies. WildAid works with Asian and Western celebrities and business leaders to dissuade people from purchasing wildlife products via public service announcements and educational initiatives, reaching hundreds of millions of people per year. WildAid also works with governments and partners to protect fragile marine reserves from illegal fishing and shark finning, to enhance public and political will for anti-poaching efforts, and to reduce climate change impacts.
Up to 33,000 elephants a year have been killed for their tusksEvery day across Africa, poachers kill elephants to meet demand for ivory products in Asia, the U.S. and other markets. WildAid’s efforts to reduce consumer demand and end the ivory trade will help stop the massacre for good. Their campaigns raise awareness of the elephant poaching crisis, support lawmakers in banning ivory sales, and measurably reduce demand for ivory in Thailand, China and the U.S. Click to read more.
Images (c) WildAid & Andrew Wegst
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