Our Story

A brand without borders.

The story so far...

2010:

BIRTH OF THE BRAND

Oliver's eureka moment for 'Trunks for Trunks' happened in London at the same time as the inaugural Elephant Parade. That same year, Oliver met his now wife, Rose (Co-Founder).

2011:

THE LAUNCH

Love Brand launched in association with Elephant Family at an event hosted by their late founder, Mark Shand. Love Brand launched its first website and online trading began.

2012:

GOING GLOBAL

Love Brand starting wholesaling its hero collection of Swim Shorts for Father and Son on an international stage. Starting with their first stockist, One&Only Le Saint Géran in Mauritius.

2013:

BRICKS AND MORTAR

Love Brand opened its first stand alone store in the summer on the sunny side of the promenade Park Walk in little Chelsea, London. Locally referred to as 'The Beach'

2014:

IN LOVE WITH LINEN

Oliver with the instrumental help of his wife Rose continue to develop the mens and kids collections.

2015:

BEACHFRONT BOUTIQUE

Love Brand launches a beach shack on the sandy shores of St. James' Barbados. Situated next to JuJu's Beach Bar, it is the best spot for a sundowner and a fried fish sandwich.

2016:

LETS GET FOCUSED

Love Brand inverts its philosophy from saving elephants in general to helping support particular projects around the world. Allowing the philanthropic message to be heard louder and clearer to the growing audience.

2017:

NEW TO NOTTING HILL

Love Brand launches its second stand alone store on the exclusive street of Westbourne Grove, Notting Hill. In great company with many of the finest swimwear brands in the world.

2018:

LB GETS WHEELS

Love Brand launches its Pop-Up concept with a movable cart housing a variety of swim and resort wear. First stop was The Peligoni Club in Zakynthos, Greece.

2019:

CLUB EXPERIENCE

Love Brand evolves its bricks and mortar concept to include brands and artists in residence that share the values and ethos of Love Brand, and compliment the one-stop summer shop for Men. Complete with in-store bars and chill out areas, inviting customers to shop, dwell, learn and experience.

Here's to the future and beyond...