A slice of paradise, and your one-stop summer shop

A part of London once known as ‘the beach’, and as kismet would have it, it has been the perfect home for our Summer lifestyle brand in London.


Since opening in 2013, we have evolved our in-store experience to a ‘one-stop-shop’ Summer lifestyle destination with brands and artists in residence. A curated edit of art, photography and summer-centric accessories with a shared passion for sustainability.

Our Chelsea store also has a secret Moroccan garden, a small slice of paradise in the heart of London. Spend summer afternoons basking in the sun with a juice from our in-store bar.

Before you jet-off on holidays around the world, be sure to pop-in and stock up on all beach essentials, including our hero Swim Shorts and Linen Shirts.


Photographer: Iona Nicoll